What are Cookies and Similar Technologies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website.

Session cookies are stored on your device only for as long as your browser is open and are automatically deleted when you close your browser.

Persistent cookies remain on your device after the browser is closed, for a period of time specified in the cookie, and are re-activated when you return to the website that set them. Both session and persistent cookies are used on the Website.

First-party cookies are set directly by us (militaryautosource.com).

Third-party cookies are set by our partners, such as Meta (Facebook), Google, CarNow, Microsoft, Marketo, Bing, and LinkedIn, to provide specialized services like live chat, targeted advertising, analytics, and session recording.

In addition to cookies, we and our third-party partners may use other similar tracking technologies on the Website, including:

Web beacons and pixel tags: Tiny invisible images or small pieces of code embedded in web pages and emails that register when a page or email has been opened and collect information about how you interact with the Website. Technologies used on our Website in this category include the Facebook Pixel, LinkedIn Pixel, and Bing tracking pixel.

Heatmaps and session recordings: Microsoft Clarity uses heatmap and session recording technology to capture anonymized interaction data showing how visitors navigate and interact with pages on the Website. This helps us improve site design and usability.

Local storage and session storage: Technologies that store data in your browser to support website functionality, such as remembering your preferences or session state.

Device identifiers: Unique identifiers associated with your device that may be used for advertising and analytics purposes on mobile devices.

References to “cookies” in this Policy include all such similar technologies unless stated otherwise. You can find more information about cookies generally at www.allaboutcookies.org.

How We Use Cookies

We group our cookies into categories based on their specific purpose:

Strictly Necessary Cookies: Essential for security, bot protection, and basic site functions. These cannot be switched off in our systems and do not require your consent. The Website cannot function properly without them.

Performance Cookies: Allow us to provide enhanced functionality, such as remembering your live chat history, language preferences, or other settings you have selected. If you do not allow these cookies, some of these features may not work as intended. These cookies require your consent before being placed on your device.

Performance Cookies: Help us count visits to the Website, understand how visitors move around it, and measure site performance and traffic sources so we can improve the experience for all visitors. All information collected by performance cookies is aggregated and, where possible, anonymized. These cookies require your consent before being placed on your device.

Marketing Cookies: Used to track your visits to the Website and other websites in order to build a profile of your interests and show you relevant advertisements. They may be set by us or by third-party advertising networks and platforms with our permission. These cookies do not directly store personal information but work by uniquely identifying your browser or device. Marketing cookies on the Website include those set by Google (Ads and Remarketing), Meta (Facebook Pixel), AdRoll, Bing, LinkedIn, and Marketo. These cookies require your consent before being placed on your device.

Attribution Cookies: A subset of our marketing cookies, attribution cookies store marketing source data (such as the campaign, keyword, or platform that referred you) to ensure your inquiry is routed correctly and to measure the effectiveness of our advertising campaigns.

Detailed Cookie Inventory

Because the Website is a live platform and the cookie landscape changes as we update our services and third-party integrations, the table below may not reflect every cookie present at any given time.

Third-Party Use of Cookies and Other Tracking Technologies

Some features and content on the Website are provided by third parties, such as advertising networks, analytics providers, and live chat platforms (each, a “Third-Party Data Collector”). These Third-Party Data Collectors may use cookies, web beacons, or similar tracking tools to collect information about you when you use the Website. This information may be linked to your browsing activity across different websites and online services. A Third-Party Data Collector may use this data to show you ads or content that match your interests.

We do not control how any Third-Party Data Collector uses tracking technologies or what they do with the information they collect. If you have any questions about a specific advertisement or targeted content, please contact the relevant Third-Party Data Collector directly.

The principal third-party platforms whose cookies or tracking technologies are currently used on the Website, and links to their own privacy and cookie policies, are as follows:

Managing Your Preferences

You have the right to decide whether to accept or reject cookies:

Consent Banner: When the consent banner appears, you may accept all cookies, reject all non-essential cookies, or customize your preferences by category. Your choices will be applied immediately.

Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas may be restricted.

Google Analytics Opt-Out: You can prevent Google Analytics from collecting data about your visit by installing the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.

Mobile Device Settings: Most mobile devices allow you to limit ad tracking via your system privacy settings, including managing advertising identifiers such as Apple's IDFA or Google's Advertising ID.

Third-Party Opt-Outs: Individual third-party advertising and analytics providers offer their own opt-out mechanisms. You can manage your advertising preferences through the following links:

Google Ad Settings: adssettings.google.com

Meta (Facebook) Ad Preferences: www.facebook.com/settings?tab=ads

Bing Privacy: privacy.microsoft.com/privacystatement

LinkedIn Ad Preferences: www.linkedin.com/psettings/advertising

NAI Opt-Out Tool: optout.networkadvertising.org

DAA Opt-Out Tool: optout.aboutads.info

Your Rights Under U.S. State Privacy Laws

Depending on where you reside, you may have certain rights under applicable U.S. state privacy laws, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, "CCPA"), the Virginia Consumer Data Protection Act, the Colorado Privacy Act, and similar state laws.

Right to Opt Out of Sale or Sharing. Our use of certain third-party tracking cookies for targeted advertising purposes may constitute a "sale" or "sharing" of personal information under the CCPA and similar state laws. You have the right to opt out of such sale or sharing. To exercise this right, click the "Do Not Sell or Share My Personal Information" link available [in the footer of our Website / via our consent banner], or submit a request as described in our Privacy Policy.

Global Privacy Control (GPC). We honor Global Privacy Control signals. If your browser or a browser extension sends a GPC signal, we will treat that signal as a valid opt-out request for the sale and sharing of personal information associated with that browser. You can learn more about GPC at globalprivacycontrol.org.

Additional Rights. Depending on your state of residence, you may also have the right to access, delete, or correct your personal information, and the right to appeal a decision regarding your request. For a full description of your rights and how to exercise them, please refer to our Privacy Policy at militaryautosource.com/privacy.

Some browsers and devices allow you to send a Do-Not-Track (“DNT”) signal to websites you visit. There is currently no universally accepted standard for how websites should respond to DNT signals, and the Website does not currently alter its behavior in response to a DNT signal. However, we do honor Global Privacy Control (GPC) signals as described in Section 7 above. If a DNT standard is adopted that we are required to follow, we will update this Policy accordingly.

MAS serves U.S. military personnel, civilian employees, and their families stationed around the world, including in the European Union and the United Kingdom. If you are accessing the Website from outside the United States, please be aware that your information may be transferred to and processed in the United States. Our participation in the EU-U.S. Data Privacy Framework and the Swiss-U.S. Data Privacy Framework provides safeguards for such transfers. For more information, please refer to our Privacy Policy. If you are located in the EU or UK, the consent banner on our Website is designed to comply with applicable data protection requirements, including the General Data Protection Regulation (GDPR) and UK GDPR.

Updates to This Cookie Policy

We review and update this Cookie Policy periodically, including when we add new third-party services to the Website, when new cookies are identified through our audit process, or when applicable law or regulatory guidance changes. When we make material changes, we will update the “Last Updated” date at the top of this Policy and, where required, present a refreshed consent banner to Website visitors. We encourage you to review this Policy from time to time to stay informed about how we use cookies.